A fast, aesthetic and functional website is the foundation of your online presence. To achieve success in a competitive market, it is no longer enough to just have an internet service. A properly prepared and modern website attracts new customers and brings measurable profits to its owners. Find out why it is worth optimizing your website and who to outsource it to.
A website is your company’s online presence. You should make sure that it looks professional, works quickly and stably, meets user expectations and is high on the Google results list. If your business is to be noticed and reach a wider audience with your offer, the company website must be refined in the smallest details . This applies to both technical issues, content and issues related to its use. Optimization is a process that improves the functioning of the website and thus prepares it for modern challenges.
Better performance
Improving a website should primarily cover areas that affect its performance. This will make it load faster and enjoy better SEO results. Particular importance is given to compressing images on the website to the modern WebP format, which is much more effective than traditional algorithms. It can reduce the size of the page even several times! The choice of hosting is also important, which should provide automatic integration with the CDN network. As a result, the time of generating the website will be shortened and its position in the search engine will improve, because Google crawlers reward fast websites.
Of course, that’s not all. Optimization should also include corrections to the website code. It is worth mentioning that each HTTP request sent slows down the loading of the website, so their number should be limited. In order to improve the operation of the website, unnecessary elements should be removed from the code, limiting its size. It is also recommended to introduce the appropriate connection configuration or the correct hierarchy of headers and metatags. There are, of course, many more possibilities.
Get to know your users
To effectively run a business, you need to know the behavior and expectations of your customers. Well-conducted website optimization also includes insight into the habits and preferences of your visitors . Thanks to in-depth analysis, you will be able to adjust the interface of your website to better meet their requirements. If you know the reasons behind why people stop using your services, you will be able to meet your customers’ needs more easily and prevent a drop in conversion. You will be able to personalize the content on your website more effectively and prepare a perfectly tailored offer.
You can use a number of web analytics tools to track website traffic and provide insight into detailed reports. This will let you learn what channels your audience uses to reach your site, how long an average session lasts, how many times a product is viewed, and much more. It is also worth using heat mapping tools , or so-called heatmaps, which allow you to easily visualize user activity on a website. They will let you know where customers spend the most time and what they click on the most.
Website optimization at netart.com
A fresh look at your site can be invaluable. Contact us and we will provide you with a list of Partners we work with and who professionally optimize websites every day. You can arrange a site audit with them and implement all the required corrections.
Remember that by using premium hosting at netart.com, you have access to many functionalities that increase the speed and security of your website. Log in to CloudHosting Panel and enable image compression to WebP and LSCache Plugins Support. Thanks to this, your website will gain a chance to work faster, and you will be able to discuss its optimization with your chosen netart.com Partner.
